Guerrilla Marketing

I’ve heard this term for years and just got around to reading the new edition of Jay Conrad Levinson’s book Guerilla Marketing. You can order a copy at his website and I suggest you do. It’s packed full of great information. He gives a list of 200 marketing weapons. Here are just 20 that I’m working on:

Marketing plan
Marketing calendar
Elevator pitch
Email signature
RSS feeds
Brochure
Business cards
Post cards
Domain name
Website
Blog
Ezine
Free consultations
Article
Networking
Easy to do business with
Honest interest in people
Speed
Professional title
Forum Board

I love this quote from his book on page 269: “Having a clue means seeing everything from the customer’s point of view.”

I plan on writing a more thorough review of his book soon. Have you read it? What did you think of it? What weapons are you using?